Google Chromecast Bests Apple TV In Sales: IHS survey

June 13, 2016
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According to IHS statistics, a digital media player Chromecast from Google labs has beaten an Apple TV. After launching its first Chromecast in July 2013, Google raised the streaming device’s popularity up to its peak in 2015. The second-generation Chromecast released last September and it gave stiff competition to rivals.

Google and its Chromecast becomes more popular day by day, and the second generation of this streaming device made fans auditorium even bigger. From the date of release in September 2015, Google Chromecast gained the trust of its fans because of its refreshed design and functionality.

A representative of Google noted that now is much easier to plug Chromecast into TVs with crowded ports. The second-gen supports the latest Wi-Fi standards and adapts more easily to changing Wi-Fi conditions in your home. In short, you get higher quality video with much less buffering. Moreover, Google lab supplied the new version of Chromecast with two new colors.

IHS survey: Google and Apple shipments

The figures from IHS survey show that Google offering gained early momentum in the Q1 of this year. Google has sold 3.2 million Chromecast units in the quarter, which is nearly double compared to 1.7 million shipments of the Apple TV during the same period. According to a Forbes report, in the 3rd quarter of 2015 Google Chromecast had the biggest chunk of the digital media streamers market (35 percent market share), and Apple was the 2nd place (20 percent share), Roku and Amazon Fire TV were able to grab 16 percent each of the market.

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