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Sanders releases S.C. ad in bid to win minority support

Sanders releases S.C. ad in bid to win minority support

Forget the polls and endorsements favoring Hillary Clinton, Bernie Sanders support from minority voters in South Carolina.

Sanders highlights his civil rights record in a TV ad released Saturday that will play in the state ahead of its Feb. 27, first-in-the-South primary.

Sanders participated in the historic March on Washington for Jobs and Freedom as a young college student and says he’s unafraid to challenge the status quo to end racial profiling a narrator reminds viewers , take on police misruling and take down a system that profits from mass imprisonment.

Sanders trying to who the African-American voters in S.C

“There is no president who will fight harder to end institutional racism,” Sanders says in the spot, which opens with a quotation from the Rev. Martin Luther King Jr. “Change does not roll in on the wheels of inevitability, but comes through continuous struggle.”

No doubt Sanders may have challenged the believe that Clinton will be the “inevitable” Democratic nominee when he ended with just 0.3 percentage points behind in Iowa and latter overwhelmed her by 22 percentage points in New Hampshire.

But it will be a difficult task for Sanders to out-turn Clinton’s longstanding support among African-Americans, who 50% of the African-American vote is expected to go in Clinton’s way in South Carolina Democratic electorate. Clinton led Sanders more than two to one in a Jan. 17-23 NBC News/Wall Street Journal/Marist South Carolina poll, this was due to the large support from 74% of African-American likely voters, compared to 17% for Sanders.

Powerful supporters came to Clinton’s aid this week. The Washington post reported Friday that Priorities USA Action, the largest super PAC supporting Clinton, will launch a $500,000 radio ad campaign in South Carolina and lead a $4.5 million effort to initiate an erly turnout of African-American, Latino and women voters in states contest that’s coming up in March. The Congressional Black Caucus PAC endorsed Clinton on Thursday.

Sanders, released a video clip on Thursday, a video which featured civil rights activist Erica Garner, the eldest daughter of Eric Garner who died in 2014 after a white police officer put him in a chokehold.

“I’m behind anyone who’s going to listen and speak up for us, and I think we need to believe in a leader like Bernie Sanders,” Garner says in the video.

Click the link bellow to watch video