Heidi Klum, an ex-angel of Victoria’s Secret, is launching the new collaboration with Lidl. German model’s ‘high-end’ fashion range will be able at the nearest budget supermarket soon.
Model Klum decided that fashion should be more democratic, that’s why the former angel of Victoria’s Secret wants to create a range of items, which are “accessible for everyone”.
The German supermarket is happy with such collaboration project, and one of the highest-paid models in the world also is glad to make her own contribution to the beauty and fashion:
“I had so much fun designing the pieces in this collection.”
In Hedi’s plans is the creation of the individual capsule collection for Lidl, so far, the details are being kept under wraps. Despite this, the commercial director predicts that model’s collection to fly off the shelves within hours.
Today, the 44-year-old Heidi Klum is a judge on two popular shows like America’s Got Talent and Germany’s Next Topmodel. But soon we will be able to pick up from your nearest reasonably-price Lidl the popular items, which “mirrors her characteristic style”.
Lidl UK’s commercial director Ryan McDonnell said of the collaboration with Klum:
“We are extremely excited about offering our most premium fashion range to date, and look forward to the first collection going on sale later this year.”
