Today: Thursday, 25 April 2024 year

In Japan, for the first time, an AI-generated girl was used in advertising.

In Japan, for the first time, an AI-generated girl was used in advertising.

In Japan, for the first time, an image of a girl generated using artificial intelligence was used as a model in an advertisement for a popular green tea, the AI-model company reported.

“AI-model and Itoen are the first in Japan to use an artificial intelligence model in a TV commercial for Oi-ocha ketekin-cha green tea,” the press release said.

The claim that such advertising is the first in Japan is made on the basis of a study by the Research Institute of General Issues of Television Advertising, which included 1.017 million commercials on the five largest television channels in Japan, released from November 20, 2016 to August 7, 2023.

The company reports that the model was created by artificial intelligence, and the designer’s participation in subsequent background adjustments was extremely insignificant.