Today: Tuesday, 16 August 2022 year

Milan Fashion Week: Dolce & Gabbana is using drones to model its handbags

Milan Fashion Week: Dolce & Gabbana is using drones to model its handbags

Milan Fashion Show got an unbelievable defile from Dolce & Gabbana who used the drones to model its handbags on Sunday. Hightech, fashion, style and fun at the same defile!

Dolce & Gabbana show was delayed for 45 minutes due to repeated announcements that all WiFi connections had to be turned off. Despite that, Milan Fashion Week public was delighted when the drones started to demonstrate the D&G handbags. At least eight quadcopter drones paraded down the Italian fashion house’s runway carrying a handbag each at its Milan Fashion Week show on Sunday.

The drones glided down the runway and stopped to be admired and photographed by the crowd, before returning backstage to make way for more traditional human models. Actually, drones don’t understand how fashionable they are looking with iconic D&G handbags, but human models do.

To make drones look glamorously, Stefano and Domenico decorated each drone had what looks like a large, fake gemstone on top to fit the occasion. Video footage of the parade shows a man and woman in white lab coats walking alongside the stage, monitoring the show.

Dolce & Gabbana is not the first company to use drones in a fashion show. In 2015, clothing company Betabrand used drones to model its clothing in Silicon Valley.