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Natural pink chocolate is officially a thing, trend for millennials

Natural pink chocolate is officially a thing, trend for millennials

A team of researchers and Swiss chocolate experts have finally created the world’s first natural pink chocolate. That is the fourth type of chocolate, and it’s able to give the sweeties industry a boost.

Pin chocolate, a brand new innovation, has a wonderful colour, which is totally natural. It seems to be pink to us but ‘father’ of this innovation, Swiss chocolate makers Barry Callebaut, would actually prefer if you referred to it ruby chocolate. Ruby is its official title and the flavour is “a tension between berry-fruitiness and luscious smoothness”, says the company.

Pink chocolate

‘Ruby’ becomes first new natural colour of chocolate in over 80 years, since the time when Nestle presented its white chocolate. The pink chocolate is delicious as any other type of this natural product from the quality cocoa beans, but his time its pink colour makes it outstanding and so fun!

Pink chocolate research and results

It took 13 years to invent the pink – or ruby – chocolate, the researchers from Jacobs University in Bremen were working for Barry Callebaut. At last, they realised that they could use a special cocoa bean popular in the Ivory Coast, Ecuador and Brazil to give the treat a pinkish hue.

The absolutely new natural type of chocolate will be popular among millennials, believes Barry Callebaut CEO Antoine de Affrique. He told,

‘It’s natural, it’s colorful, it’s hedonistic, there’s an indulgence aspect to it, but it keeps the authenticity of chocolate. It has a nice balance that speaks a lot to millennials.’

According to Barry Callebaut, pink chocolate will hit UK supermarket shelves in six months.