Twitter is considering a new option for the further and deeper monetization of the messenger. According to the recent data, the ads don’t bring enough money, it is time to add subscription charge, decided Twitter bosses.
Twitter is developing a premium version with the subscription charge, users will have to pay for. The company’s app Tweetdeck is rather popular, so bosses decided to earn money through the subscription fees to use. – a major break from its own strategy as well as those used by every other major social media company.
The rivals of Twitter also use the similar strategy, making money through ads. Despite all these efforts, that advertising revenue hasn’t worked out to enough to allow it to turn a profit.
Even Twitter account of Donald Trump isn’t able to make enough money for Twitter or Tweetdeck. The latter extra tool set is going to provide valuable viewing, posting, and signalling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard.
The entire complex of above-mentioned services could grow user’s audience and see even more useful content and ads-free unobtrusive information.