Saint Laurent, the legendary fashion brand with French roots, announced another move in its eco-agenda. The corporation will stop designing clothes using fur from next year, its parent company Kering confirmed.
Kering CEO Francois-Henri Pinault said the world “has changed” and there is no place for aggressive moves against nature. Commenting on the move, another Kering brand, Brioni, would also be fur-free by the autumn 2022 collections.
PETA (People for the Ethical Treatment of Animals) hailed Saint Laurent’s decision, tagging it a “decades-long” push to get Kering to ban the use of fur.
“Nobody with a heart will wear fur. No designer with any sense will touch it. Any fashion house still selling it in 2021 is an embarrassment,” PETA statement reads.
Over the years, luxury fashion comes to animal welfare, and many brands have already demonstrated their willingness to improve practices within their own supply chain. Welcoming the move, CEO LVMH-Kering Pinault said that it is time to end the use of fur in all fashion collections of the holding. “The world has changed, along with our clients, and luxury naturally needs to adapt to that,” he added.
Over the years, LMVH insisted that all its products were being made “in the most ethical and responsible way possible” and it would not use fur from endangered species.