Kate Middleton knows how to wear stylish under any circumstances. Prince William’s wife had the biggest impact on shopping habits, said Mirror. Duchess Kate even named ‘Royal style influencer of the year’.
Throughout the year, Kate Middleton is driving purchases across the nation, the royal go-to choices Jenny Packham, Alexander McQueen and Seraphine saw a 20 per cent upsurge in searches year-on-year, with as many as 43 searches every hour, it said Meghan, who is known for her signature boatneck necklines, came a close second.
With Kate’s maternity style while pregnant with Prince Louis ensuring she generated more online searches on eBay than any other royal over the past year. Duchess Kate’s fashion choices are constantly pitted against each other but Kate is beating the royal newcomer Markle in the influence stakes, thanks to her bearing on the maternity wear market.
For mother-of-three has taken the crown as this year’s top royal style influencer, according to eBay’s annual UK Retail Report.
Searches for tailored maternity coats more than tripled in November 2017, while Kate was expecting her third child, eBay revealed. Rob Hattrell, UK vice president of eBay, said:
“While Meghan was clearly the focus of the fashion pages this year, Kate’s distinctive style has long been a hit with shoppers on eBay since her wedding in 2011.
And in April, searches for designer Jenny Packham more than doubled when Kate appeared outside the Lindo Wing in a red Packham smock dress for Prince Louis’s debut.
Kate’s daughter, Princess Charlotte, who was top in 2017, came third, with the flower crown she wore as a bridesmaid at Meghan and Harry’s wedding prompting a 60 per cent increase in searches for similar products on eBay.co.uk.