Formula Ones and its new management are ready to boost the motor brand on the highest level of popularity, both online and offline. After Bernie Ecclestone’s departure and the start of 2017 Melbourne race, F1 has entered a new era.
The Australian Grand Prix in Melbourne became the first time in 43 years that Mr Ecclestone will not be running the racing series. The new leadership of Formula One under Liberty Media includes Sean Bratches who is the managing director of commercial operations now. Chase Carey as the F1 CEO and Ross Brawn as a managing director of motorsports will do their best to promote Formula One on the new heights.
Chase Carey believes the F1 need to be more of a spectacle, becoming ’21 Super Bowls,’ with ‘weeklong extravaganzas with entertainment and music that capture a whole city.’ Sounds great and modern!
Formula One, refreshed and stylish motor brand
Ross Brawn as managing director of motorsports and veteran of Formula One is fully supporting the new management of the motor brand in its desire to make F1 ubiquitous, making it work offline and online.
Guenther Steiner, the Haas team principal, commented the changes on F1:
“One of the things they need credit for so far is putting Ross in place because there is nobody out there who is a better choice than him. That was a really good decision, and hopefully, they will make a lot more like this.”