Melania Trump rolls ut the new campaign aimed at the children’s wellbeing, the initiative ‘Be Best’ would focus as well on social media use and opioid abuse, New York Times reported.
During her speech in front of President, Vice President and several top officials, Melania Trump reminded that children deserve every opportunity to enjoy their innocence. The social media isn’t always a safe place for kids, so the first lady promised to use her White House platform to discourage cyberbullying.
“As a mother and as first lady, it concerns me that in today’s fast-paced and ever-connected world, children can be less prepared to express or manage their emotions and oftentimes turn to forms of destructive or addictive behaviour such as bullying, drug addiction or even suicide,”
Melania Trump’s ‘Be Best’ to focus on cyberbullying
Donald Trump embraced his wife after she finished her speech and kissed her cheeks five times in a rare public display of affection before Mr Trump signed a proclamation declaring the day Be Best day.
As the first lady of the United States Melania Trump typically highlights personal causes. In the 1980s, Nancy Reagan encouraged kids to “Just Say No” to drugs, while Barbara Bush and Laura Bush emphasised literacy and education. In the 2000s, Michelle Obama launched her “Let’s Move” campaign against childhood obesity about a year after moving to the White House.
Mrs Trump decided to focus on cyberbullying, her ‘Be Best’ initiative will primarily repackage projects that already exist, including an initiative by the National Safety Council to encourage people to be proactive with talking to their doctors about opioid abuse, and guidelines distributed by the Federal Trade Commission on children’s social media activity.